A marketing plan designed to address the economic development and marketing needs of the County of Haliburton. Plan includes a range of economic development and tourism opportunities and strategies, plus specific details on marketing initiatives.
Includes a copy of the Draft Final Report October 1999.
Objectives are to develop an inventory of trails, determine demand for trails and related events, provide a development stratgegy, a marketing plan and method for monitoring the plan.
Proposal includes workplan, estimates for consulting services, client references.
Proposal initated by the Bancroft Chamber of Commerce to partner with Haliburton County to market the eastern side of Haliburton County.
Seen as a solution to the seasonal economic difficulties of areas such as Haliburton, the development of year-round tourist attractions has received much attention by planners and citizens. In 1991, many people in Haliburton focused on the development of a "first class, world class Trails and Tours Program" and this paper outlines the work behind such a strategic plan.
Goals and benefits of such a program are presented along with proposed stages in the development and suggested organizational structure. The main points of the consultant's report are given along with resulting revised perceptions of benefits. Specific barriers to the strategy are noted along with suggestions for a more expanded outlook. The report concludes with ideas for future research on the topic.
The focus of this paper is the hospitality industry in the Haliburton Highlands and the recognition by the tourism industry that they are part of the bioregion in which they operate.By looking at three distinct hospitality organizations, the author describes how each uses the environment as a key marketing tool to entice clients to the area.
Birch Point Lodge, PineStone Resort, and Hart Lodge are three resorts that are seen to practice bioregionalism, each in their own way. Following a look at the history of tourism and the hospitality industry in general, each resort is described, outlining how it uses the surrounding environment in planning and marketing strategies, and how each works within the parameters of bioregional practice.
Overall goal is to develop, promote and market a county trails and tours 'product'.