The Practice of Bioregionalism and Marketing of the Hospitality Industry in the Haliburton Highlands

The focus of this paper is the hospitality industry in the Haliburton Highlands and the recognition by the tourism industry that they are part of the bioregion in which they operate.By looking at three distinct hospitality organizations, the author describes how each uses the environment as a key marketing tool to entice clients to the area.

Birch Point Lodge, PineStone Resort, and Hart Lodge are three resorts that are seen to practice bioregionalism, each in their own way. Following a look at the history of tourism and the hospitality industry in general, each resort is described, outlining how it uses the surrounding environment in planning and marketing strategies, and how each works within the parameters of bioregional practice.